5 Signs It’s Time to Redesign Your Website

Your website is often the first impression customers get of your business. It's where people decide whether they trust you, whether they want to learn more and whether they're ready to take the next step.

But websites aren't “one and done.” As your business grows and technology changes, your site needs to keep up. If it feels outdated or isn't performing as well as it should, it could be costing you customers.

This guide outlines five clear signs that it might be time for a website redesign, along with practical steps to take if you decide to move forward.

It Looks Outdated

Web design trends evolve quickly. What looked modern five years ago can now feel clunky or unprofessional. An outdated design can unintentionally signal that your business is behind the times, even if you're doing great work.

Meanwhile, competitors with sleek, modern websites immediately come across as more credible. A refreshed look not only makes your brand feel current but also builds trust with potential customers.

Tip: Even small updates – like cleaner layouts, modern fonts and consistent branding – can make a big difference.

It's Not Mobile Friendly

Today, most people browse the web on their phones. If your website doesn't work well on mobile, you're likely turning away a huge portion of your audience.

A mobile unfriendly site might mean text that's hard to read, buttons that are difficult to click or layouts that simply don't adapt to smaller screens. Visitors won't stick around if the experience is frustrating.

Tip: Responsive design ensures that your website looks and works beautifully on any device – desktop, tablet or mobile phone.

It Loads Slowly

Patience is short online. Studies show that users expect a page to load within just a few seconds – and if it doesn't, they'll likely leave.

Beyond user frustration, speed also affects visibility. Google prioritises fast-loading websites in search results, so a sluggish site could be hurting your SEO efforts.

Tip: Optimise image loading, clean up unnecessary code and use reliable hosting to boost your site's speed.

It Doesn't Reflect Your Current Business

Businesses change. Your services evolve, your team grows and your brand identity matures. But if your website doesn't keep up, it can give customers the wrong impression.

Maybe you've added new services that aren't mentioned, or your brand visuals have changed but your site still shows the old version. A redesign is a chance to bring everything back into alignment so your online presence truly reflects who you are today.

Tip: Keep your website content and visuals updated as your business evolves – it shows customers you're active and invested.

It's Not Converting Visitors

A website isn't just about looking good – it's about working for your business. If your site isn't generating leads, sales or engagement, it's not doing its job.

Common culprits include confusing navigation, outdated calls-to-action or a poor user experience. Even if you have traffic, if people aren't converting, it's time to rethink your approach.

Tip: A redesign focused on user journeys and clear calls-to-action can turn more visitors into customers.

Final Thoughts

Your website should be one of your most powerful business tools — not a liability. If you've noticed one or more of these signs, it might be the right moment to consider a redesign.

At AppEngine, we create websites that are not only beautiful and functional but also built to grow with your business. If you're ready to take your online presence to the next level, we'd love to help.

Page last updated: 13th September 2025